Edible Arrangements

Edible Arrangements is a fresh fruit gifting company that creates handcrafted fruit bouquets and arrangements, combining the concept of a fruit basket with designs inspired by flower arrangements. The company also sells chocolate-dipped fruit gifts and specialty treat boxes.

Official Website

Food & Beverage

1 Episode

Episodes Featuring Edible Arrangements

EP 780

Advice Line with Tariq Farid of Edible Arrangements

Tariq Farid

Edible Arrangements

Tariq Farid, the founder who turned a $2,000 kitchen accident into a global fresh-fruit empire, shares hard-won lessons on scaling without losing soul. He reveals how a simple texture innovation, the famous smiling strawberry, built a brand people trust with their celebrations. The conversation covers navigating franchise complexities, maintaining quality across 1,300+ locations, and why sometimes the best business moves come from listening to customers, not spreadsheets.

Nov 6, 202550 min

Founders Featured

Tariq Farid

Tariq Farid is the Founder of Edible Arrangements, the fruit arrangement franchise with 1,200+ stores worldwide. A Pakistani-American entrepreneur, he started his first business at 17 and grew Edible Arrangements into a global brand. He was named Entrepreneur of the Year in 2009.

1 episode