Edible Arrangements
Edible Arrangements is a fresh fruit gifting company that creates handcrafted fruit bouquets and arrangements, combining the concept of a fruit basket with designs inspired by flower arrangements. The company also sells chocolate-dipped fruit gifts and specialty treat boxes.
The Story
Edible Arrangements is a global franchise and retail brand specializing in fresh fruit baskets, chocolate-dipped fruit arrangements, and gift baskets for celebrations and everyday occasions. Founded by Tariq Farid in 1999 in East Haven, Connecticut, the company pioneered the concept of selling sculpted fruit as a premium gift item—transforming ordinary fruit bouquets into an impressive, shareable experience through expert chocolate-dipping, precise cutting, and attractive arrangement design.
Farid's family had operated a successful floral business in Connecticut, and he adapted the retailing model to fruit after noticing how popular fruit baskets were as gifts. Edible Arrangements' signature chocolate-dipped strawberries, dipped apple wedges, and fresh fruit bouquets became iconic for birthdays, get-well wishes, sympathy gifts, and corporate occasions. The company grew through franchising—now with over 1,200 locations across the United States, Canada, and internationally—and also operates company-owned stores.
Edible Arrangements has expanded beyond gift baskets into smoothie and acai bowl bars (Edible Arrangements Smoothie Cafés), cookie arrangements, and a robust e-commerce platform. The brand's pink and green color scheme, shaped fruit presentations, and 'made with love' messaging have become instantly recognizable. Farid was inducted into the International Franchise Association Hall of Fame in 2022.
Key Facts & Metrics
Company Timeline
1999 — Edible Arrangements founded
Tariq Farid opens first Edible Arrangements store in East Haven, Connecticut.
2001 — First franchise
Opens first franchised location, beginning rapid expansion through the franchise model.
2006 — 500 locations
Reaches 500 store milestone across the United States and begins international expansion.
2014 — Smoothie café launch
Introduces Edible Arrangements Smoothie Cafés, expanding beyond gift baskets.
2018 — E-commerce overhaul
Launches redesigned e-commerce platform with national delivery for fruit arrangements.
2022 — IFA Hall of Fame
Tariq Farid inducted into the International Franchise Association Hall of Fame.
