Encelia Hair

Guy Raz brings Monica Nassif's decades of cleaning wisdom to the Advice Line, where Mrs. Meyers' plant-based philosophy meets real founder challenges. Monica Nassif built Mrs. Meyers on a simple belief: cleaning products shouldn't smell like chemicals. She shares how baking soda, vinegar, and essential oils became a cult brand by refusing to compromise on fragrance and ethics. Founders learn that authenticity isn't a marketing strategy—it's the only strategy that lasts.