Faherty Brand
Faherty Brand is an American clothing company founded by twin brothers Alex and Mike Faherty. The $250M B Corp-certified lifestyle brand creates sustainable, beach-inspired apparel with legendary comfort.
The Story
Faherty Brand is a family-owned American clothing company founded in 2013 by identical twins Mike and Alex Faherty. Headquartered in Spring Lake, New Jersey, the brand has grown into a $250 million lifestyle company with more than 80 retail stores across the United States.
The Faherty brothers spent 12 years preparing for their launch—Mike studied design at Washington University in St. Louis and honed his craft at Ralph Lauren, while Alex built a finance background to master the mechanics of running a business. In 2013, they made a daring and unconventional move: launching wholesale, retail, and online simultaneously, defying investor advice to "pick a lane."
Faherty is known for its unreasonably soft, sustainably-minded apparel that blends beach comfort with urban style. The brand's products are inspired by the Jersey Shore upbringing of its founders, yet designed to transition seamlessly from coast to city. Certified as a B Corporation, Faherty emphasizes premium fabrics, legendary comfort, and good vibes in every piece.
Today, Faherty operates a Design Studio that opens its doors to show customers how clothes are really made, reinforcing its commitment to transparency and quality. With a strong e-commerce presence and a loyal customer base, Faherty continues to expand its footprint while staying true to its family-owned roots.
Key Facts & Metrics
Products
Whitewater Hoodie - Whitewater
A comfortable hoodie from Faherty's Baja Beach Poncho collection, designed for laid-back style and warmth.
Faherty E-Gift Card
Give the gift of Faherty comfort with an e-gift card. Perfect for apparel, accessories, and more from the family-owned brand.
Sunwashed Organic Hoodie - Light Grey Heather
A cozy midweight organic cotton hoodie with a lived-in wash feel. Perfect for coastal cool-downs and relaxed weekends.
All Day Hat - Charcoal
A versatile everyday hat from Faherty Brand, crafted for sun protection and casual style. Made with high-quality materials for all-day comfort.
Stretch Terry 5-Pocket Pants (32") - Faded Olive
Ultra-comfortable stretch terry pants with a 5-pocket design in a versatile faded olive. Faherty's signature soft fabric meets everyday functionality.
Company Timeline
2013 — Faherty Brand Founded
Identical twins Mike and Alex Faherty launched Faherty Brand in New Jersey, combining Mike's design expertise from Ralph Lauren with Alex's finance background.
2015 — Retail Expansion Begins
Faherty opened its first retail locations, expanding beyond wholesale partnerships to bring the brand directly to customers.
2018 — National Retail Presence
The brand grew to dozens of stores across the United States, becoming a staple in coastal and urban fashion markets.
2021 — B Corp Certification
Faherty earned B Corp certification, formalizing its commitment to sustainability and social responsibility.
2024 — 80+ Stores & $250M Revenue
Faherty Brand surpassed 80 retail locations and achieved $250 million in revenue, solidifying its position as a leading lifestyle brand.
Episodes Featuring Faherty Brand
Founders Featured
Alex Faherty
Alex Faherty is the Co-Founder and CEO of Faherty Brand, a family-owned lifestyle apparel company he launched with his twin brother Mike in 2013. The brand blends beach-comfort with urban style and has grown into a million B Corp-certified business with more than 80 stores worldwide.
1 episode
Mike Faherty
Mike Faherty is the co-founder and Chief Design Officer of Faherty Brand, the 50M lifestyle company he launched with his twin brother Alex in 2013. A Jersey Shore native, Mike studied design at Washington University in St. Louis and honed his craft at Ralph Lauren.
1 episode