Alex Faherty
Alex Faherty is the Co-Founder and CEO of Faherty Brand, a family-owned lifestyle apparel company he launched with his twin brother Mike in 2013. The brand blends beach-comfort with urban style and has grown into a million B Corp-certified business with more than 80 stores worldwide.
Alex Faherty's Bio
Alex Faherty is the Co-Founder and CEO of Faherty Brand, a family-owned lifestyle apparel company he launched with his twin brother Mike in 2013. The brand blends beach-comfort with urban style and has grown into a $250 million, B Corp-certified business with more than 80 stores worldwide.
Before founding Faherty, Alex spent twelve years in finance and business development, while Mike honed his craft at Ralph Lauren. The brothers' complementary skills - Alex handling business, Mike focusing on design - proved foundational. Their inspiration stemmed from a lifelong dream; Mike wrote his college essay in 2000 about starting a clothing company, foreshadowing the venture.
In 2013, the twins launched wholesale, retail, and online simultaneously rather than picking a single lane. This bold move allowed Faherty to build a cohesive brand experience from day one. Their coastal upbringing in Spring Lake, New Jersey, infused the brand with its signature "surf hippie" aesthetic - soft, comfortable fabrics with stylish, laid-back designs.
Under Alex's leadership, Faherty has remained committed to sustainability and family values, earning B Corp certification and expanding globally while preserving its authentic Jersey Shore soul. The company's growth from a small family-run operation to an internationally recognized lifestyle brand reflects the brothers' patient, deliberate approach to building something that matters - not just to customers, but to communities and the planet.
Career Timeline
2000 — College essay foreshadows founding
Mike Faherty writes college essay about starting a clothing company, planting the seed for Faherty Brand.
2001 — Alex begins finance career
Alex Faherty spends twelve years in finance and business development, building the business expertise that would later support Faherty's growth.
2001 — Mike begins design career at Ralph Lauren
Mike Faherty honed his craft at Ralph Lauren, developing the design skills that would define Faherty's aesthetic.
2013 — Founded Faherty Brand
Alex and Mike Faherty launch Faherty Brand as a family-owned lifestyle apparel company, inspired by their coastal New Jersey upbringing.
2013 — Simultaneous multi-channel launch at Faherty Brand
Faherty launches wholesale, retail, and online simultaneously rather than picking a single lane - a bold move that allowed cohesive brand experience from day one.
2018 — Achieves B Corp certification at Faherty Brand
Faherty Brand becomes a certified B Corporation, recognizing the company's commitment to social and environmental performance.
2023 — Expands to 80+ stores globally at Faherty Brand
Faherty grows from a small family-run business into a $250 million lifestyle brand with more than 80 stores worldwide.
