Floofball
Floofball designs and sells soccer-themed dog toys and accessories, including plush soccer balls and bandanas. Founded in April 2023, the brand combines soccer passion with pet love to create high-quality, playful products for pet parents.
The Story
Floofball is a female-founded pet startup bringing sports fandom into the pet aisle through parody-inspired toys and accessories. Founded in 2023 by Maggie MacDonald, Floofball designs and sells soccer-themed dog toys, plush balls, and team-color accessories that celebrate the joy of pets, fandom, and community.
Based in Atlanta, the brand started as a direct-to-consumer venture and expanded to wholesale marketplaces including Faire.com and Chewy.com. Floofball's product line includes team-specific soccer kits for dogs and has been featured on How I Built This Advice Line, where MacDonald discussed navigating rising DTC customer acquisition costs.
The brand is built around a simple but powerful idea: combining pets and sports. Floofball continues to grow its presence in the pet aisle with playful, sports-inspired designs.
Key Facts & Metrics
Products & Services
ChewSA USA Soccer Ball Dog Toy
Red, white, and blue USA soccer ball plush dog toy. Perfect for American soccer fans wanting to include their pup in game day.
Miami Soccer Ball Dog Toy
Plush soccer ball dog toy in Miami colors. Durable design perfect for fetch and play, bringing game day excitement to pups.
Barkzil Brazil Soccer Ball Dog Toy
Yellow and green Brazil-themed plush soccer ball dog toy. Durable construction for fetch, play, and showing team pride.
Company Timeline
2023 — Founded Floofball
Launched by Maggie MacDonald as a soccer-themed pet toy brand.
2024 — Wholesale Distribution
Expanded to wholesale marketplaces including Faire.com.
2024 — Chewy.com Listing
Won placement on Chewy.com, validating product quality and operational readiness.
2025 — Full Soccer Kit Line
Released Liverpool-inspired Liver Pooch collection and expanded into full team soccer kits.
2026 — TJX Scholarship
Named TJX x Fashion Scholarship Fund Scholar, recognizing emerging brand talent.
