Floofball
Floofball designs and sells soccer-themed dog toys and accessories, including plush soccer balls and bandanas. Founded in April 2023, the brand combines soccer passion with pet love to create high-quality, playful products for pet parents.
The Story
Floofball is a female-founded pet startup bringing sports fandom into the pet aisle through parody-inspired toys and accessories. Founded in 2023 by Maggie MacDonald, Floofball designs and sells soccer-themed dog toys, plush balls, and team-color accessories that celebrate the joy of pets, fandom, and community.
Based in Atlanta, the brand started as a direct-to-consumer venture and expanded to wholesale marketplaces including Faire.com and Chewy.com. Floofball's product line includes team-specific soccer kits for dogs and has been featured on How I Built This Advice Line, where MacDonald discussed navigating rising DTC customer acquisition costs.
The brand is built around a simple but powerful idea: combining pets and sports. Floofball continues to grow its presence in the pet aisle with playful, sports-inspired designs.
Key Facts & Metrics
Company Timeline
2023 — Founded Floofball
Launched by Maggie MacDonald as a soccer-themed pet toy brand.
2024 — Wholesale Distribution
Expanded to wholesale marketplaces including Faire.com.
2024 — Chewy.com Listing
Won placement on Chewy.com, validating product quality and operational readiness.
2025 — Full Soccer Kit Line
Released Liverpool-inspired Liver Pooch collection and expanded into full team soccer kits.
2026 — TJX Scholarship
Named TJX x Fashion Scholarship Fund Scholar, recognizing emerging brand talent.
