Flora
Floura is a fiber-forward food company founded by Jeni Britton, maker of plant-based daily fiber bars.
The Story
Floura is a fiber-forward food company founded by Jeni Britton in 2024.
The brand focuses on making fiber accessible and delicious through functional, plant-based products. Its signature Daily Fiber Bars deliver 13 grams of fiber and 12 plants per serving, formulated to be gluten-free, dairy-free, and suitable for a variety of dietary preferences.
Headquartered in Columbus, Ohio, Floura represents Britton's next chapter in ingredient-conscious food innovation after building Jeni's into a nationally recognized ice cream brand.
Key Facts & Metrics
Products
Daily Fiber Bar - Mango Cardamom
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Daily Fiber Bar - Raspberry Rose
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Daily Fiber Bar - Brownie Batter
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Company Timeline
2024 — Founded Floura
Launched Floura as a fiber-focused food company after building Jeni's Splendid Ice Creams.
2025 — Introduced Daily Fiber Bars
Released the signature Daily Fiber Bar in multiple flavors with 13g fiber and 12 plants per serving.
2025 — Debuted on How I Built This
Featured on the How I Built This Advice Line special with founder Jeni Britton.
