Floura
Floura is a fiber-forward food company founded by Jeni Britton, maker of plant-based daily fiber bars.
The Story
Floura is a fiber-forward food company founded by Jeni Britton in 2024.
The brand focuses on making fiber accessible and delicious through functional, plant-based products. Its signature Daily Fiber Bars deliver 13 grams of fiber and 12 plants per serving, formulated to be gluten-free, dairy-free, and suitable for a variety of dietary preferences.
Headquartered in Columbus, Ohio, Floura represents Britton's next chapter in ingredient-conscious food innovation after building Jeni's into a nationally recognized ice cream brand.
Key Facts & Metrics
Products & Services
Daily Fiber Bar - Mango Cardamom
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Daily Fiber Bar - Raspberry Rose
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Daily Fiber Bar - Brownie Batter
Plant-based daily fiber bar with 13g fiber and 12 plants per serving, gluten-free and dairy-free.
Company Timeline
2024 — Founded Floura
Launched Floura as a fiber-focused food company after building Jeni's Splendid Ice Creams.
2025 — Introduced Daily Fiber Bars
Released the signature Daily Fiber Bar in multiple flavors with 13g fiber and 12 plants per serving.
2025 — Debuted on How I Built This
Featured on the How I Built This Advice Line special with founder Jeni Britton.
Episodes Featuring Floura
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni Britton returns for an Advice Line special on How I Built This, this time to discuss Floura -- her new fiber-forward food company launched after building Jeni's Splendid Ice Creams into a nationally recognized brand. She reflects on pivoting from ice cream to functional foods, the science behind her 13-gram fiber bars, and why she wants to make fiber accessible without sacrificing taste.
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Jeni Britton joins Guy Raz on the Advice Line to help three early-stage founders navigate marketing, fundraising, and PR. Jesse Koenig wants to focus his frozen fry brand's marketing. Casey White feels pressure to raise outside capital for her frozen pierogi company. Callie Zahar weighs whether to hire a PR firm for her purple sweet potato pet treat brand. Plus, Britton shares how her new fiber-forward company Floura is addressing a massive American dietary gap.
