Freet Barefoot
UK-based barefoot shoe brand creating minimalist footwear designed to mimic natural movement. Freet Barefoot crafts flexible, zero-drop shoes for kids and adults, allowing feet to move and strengthen as nature intended.
The Story
Freet Barefoot is a family-run barefoot shoe brand based in North Yorkshire, United Kingdom, founded by Andrew and Sarah Jackson in 2010. The company creates minimalist footwear designed to promote natural foot movement, with a focus on durability, comfort, and sustainable materials.
All Freet Barefoot shoes are crafted with fully flexible soles, wide toe boxes, and zero-drop designs that allow feet to move as nature intended. The brand has built a loyal following among barefoot shoe enthusiasts, runners, hikers, and everyday wearers who value foot health and natural movement.
In 2025, the next generation joined the business when Daisy Jackson, the founders' daughter, became Sales & Marketing Director. Having grown up wearing Freet shoes on family walks and outdoor adventures, Daisy brought a fresh, digital-native marketing perspective to the brand, helping introduce it to a wider audience and a younger generation of barefoot shoe advocates.
Freet Barefoot remains committed to its roots as a hands-on, family-operated company, with design, development, and customer service all based in the UK. The brand continues to innovate with new materials and styles while staying true to its core philosophy: that shoes should protect your feet without restricting their natural function.
Key Facts & Metrics
Products
Freet Feldom Barefoot Shoe
Versatile minimalist barefoot shoe designed for trail running and everyday wear with a flexible, lightweight sole.
Freet Calver Barefoot Shoe
Everyday barefoot shoe with a wider toe box and zero-drop sole for natural movement and all-day comfort.
Freet Keld Barefoot Shoe
Minimal but rugged barefoot shoe built for trail and urban use, featuring a highly breathable and durable upper.
Company Timeline
2010 — Freet Barefoot founded
Launched with a mission to create footwear that mimics barefoot movement while providing protection and durability.
2015 — Adult line expansion
Extended product line beyond kids to adult barefoot shoes, gaining traction in the UK and European markets.
2018 — Retail distribution
Began selling through outdoor and health-focused retail partners across Europe.
2020 — DTC store launch
Launched direct-to-consumer Shopify store, expanding reach globally with international shipping.
2023 — Model refresh
Released updated Feldom and Calver models with improved materials, fit, and sustainability features.
