Daisy Jackson

Daisy Jackson is the Sales & Marketing Director at Freet Barefoot, a UK-based barefoot shoe brand founded by her father Andrew Jackson. She joined the family business in 2025 after earning her degree from Oxford Brookes University, where she studied Marketing Management.

Growing up in the UK, Daisy was immersed in the barefoot footwear movement from a young age, regularly wearing Freet shoes on family walks and outdoor adventures across North Yorkshire. Her firsthand experience with the brand's products gave her a deep understanding of what customers value most: natural movement, durability, and comfort.

Before joining Freet Barefoot full-time, Daisy built her professional skills through her education at Oxford Brookes University, combining academic knowledge with practical marketing experience. In 2025, she brought her fresh perspective and digital-native marketing skills to the family business as Sales & Marketing Director, helping introduce the brand to a wider audience and a younger generation of barefoot shoe enthusiasts.

Daisy's approach emphasizes community engagement and authentic storytelling, leveraging social media and content marketing to share the Freet Barefoot mission. She is passionate about making natural movement footwear accessible to everyone, continuing the brand's legacy of family-run craftsmanship and hands-on design.