Good Grief
Good Grief is an online gifting platform that sells curated care packages for life's twists and turns – from loss of a loved one to cancer, mental health, miscarriage, and beyond. Filled with equal parts heart and humor, each Good Grief box contains practical tools for healing and self-care, packed with a handwritten card.
The Story
Good Grief was born from the personal loss of co-founders Kristin Mortensen and Melissa Jensky. After Kristin's husband died, she found herself navigating grief while raising young children. Rather than relying on generic self-help advice, she wanted to create something that acknowledged the specific, messy reality of loss.
The sisters launched Good Grief in 2020 as a small-batch gifting company, building care packages that combine practicality with genuine compassion. Their product line includes grief journals, remembrance jewelry, care packages, and the Good Grief App — a private social network designed to connect grieving people without the noise of public social media.
Based in Santa Fe, New Mexico, Good Grief grew through specialty retail and word-of-mouth recommendations. The company's mission is to deliver compassion and care during difficult seasons, with over 10 years of combined specialty retail experience guiding fulfillment, inventory, and customer support.
Key Facts & Metrics
Products & Services
Company Timeline
2020 — Co-founded Good Grief
Co-founded Good Grief with Kristin Mortensen, launching a Santa Fe-based gifting company for people navigating loss and difficult seasons.
2021 — Featured in Santa Fe New Mexican
Business profile highlighting the sisters' gifting concept and mission to deliver compassion and care.
2025 — Launched the Good Grief App
Released the Good Grief App, a private social network for grieving people to connect and support each other.
