Herschel Supply Co.
Herschel Supply Co. is a Vancouver-based brand that designs retro-inspired backpacks, luggage, and accessories for everyday travel.
The Story
Herschel Supply Co. was founded in 2009 by brothers Lyndon and Jamie Cormack, who wanted to fill a gap in the market for stylish, affordable lifestyle bags that didn't lean too far into sport or commodity territory. The brand takes its name from Herschel, Saskatchewan, the small town where three generations of the Cormack family grew up, and the founders turned that sense of nostalgic, open-ended exploration into a design ethos.
The company launched with a tight lineup of heritage-inspired backpacks and duffles, emphasizing synthetic leather straps, woven labels, and practical interior details. From its first Vancouver Gastown store in 2018, Herschel expanded into a global retail footprint that now includes dozens of locations across North America, Asia, Europe, and the Middle East.
Today Herschel remains privately held and continues to design most of its products for 18-to-35-year-old consumers who want travel-ready gear with a vintage feel. The catalog has grown well beyond backpacks into luggage, tech accessories, apparel, and frequent brand collaborations, while the core Classics line still anchors the brand.
Key Facts & Metrics
Company Timeline
2009 — Company founded
Lyndon and Jamie Cormack founded Herschel Supply Co. in Vancouver, British Columbia, with a focus on retro-inspired travel bags.
2010 — First products launched
The brand's initial backpacks and accessories went to market, establishing the signature heritage styling and woven-label detail.
2018 — First Canadian retail store
Herschel opened its first company-owned store in Gastown, Vancouver, expanding from wholesale into direct-to-consumer retail.
2026 — Global retail and collaborations
The brand operates dozens of retail locations worldwide and maintains an active lineup of in-house and partnership collections.