Lyndon Cormack
Lyndon Cormack is the co-founder and Managing Director of Herschel Supply Co., the Vancouver-based travel lifestyle brand known for its retro-inspired backpacks and accessories.
Lyndon Cormack's Bio
Lyndon Cormack is the co-founder and Managing Director of Herschel Supply Co., a Vancouver-based travel lifestyle brand known for its retro-inspired backpacks and accessories. He founded the company in 2009 alongside his brother Jamie Cormack, identifying a market gap for stylish yet affordable everyday travel gear. Their vision was to create timeless, heritage-inspired designs at accessible prices.
Under Lyndon’s leadership, Herschel expanded from a small Vancouver startup into a global brand carried in major retail markets, without taking outside investment. The company stayed true to its core aesthetic while broadening its product range from backpacks to luggage, accessories, and apparel. Herschel became known for quality craftsmanship and a distinct, travel-focused identity.
Today, Lyndon continues to guide Herschel’s creative and business direction while advancing its global footprint. He remains focused on product design, brand storytelling, and sustainable growth, positioning Herschel for its next decade of expansion while preserving the values that launched the company.
Career Timeline
2009 — Co-Founded Herschel Supply Co.
Launched Herschel Supply Co. in Vancouver, British Columbia, with his brother Jamie Cormack, focusing on heritage-inspired travel gear.
2014 — Global Retail Expansion at Herschel Supply Co.
Expanded distribution beyond Canada into international retail markets and broadened the product portfolio.
2018 — First Canadian Store Opened at Herschel Supply Co.
Opened the brand’s first Canadian brick-and-mortar store in Vancouver’s Gastown.
2019 — Minority Investment and Brand Growth at Herschel Supply Co.
Accepted a minority investment to accelerate growth while maintaining the brand’s design heritage and direction.
