HexClad
HexClad is an American cookware manufacturer based in Los Angeles, California. Founded in 2016 by Danny Winer and Cole Mecray, the company operates a direct-to-consumer business model selling hybrid cookware that combines stainless steel durability with a laser-etched non-stick surface.
The Story
HexClad is a direct-to-consumer cookware brand revolutionizing home kitchens with patented hybrid technology. Founded in 2016 by Danny Winer and Cole Mecray, the Los Angeles-based company creates cookware that merges the durability of stainless steel with the convenience of a ceramic non-stick coating.
Their signature laser-etched hexagonal surface allows metal utensils, dishwasher cleaning, and oven temperatures up to 900°F while maintaining exceptional food release. This makes HexClad unique in a market crowded with either fragile non-stick pans or high-maintenance cast iron.
After years of bootstrap growth, celebrity chef Gordon Ramsay became an equity partner in 2021, helping propel HexClad from a single-pan startup into a pre-IPO company with a half-billion dollar valuation. The brand's omnichannel success spans DTC e-commerce, Amazon, and partnerships with premium retailers like Costco.
Key Facts & Metrics
Products
Hybrid Dutch Oven, 5-Qt
The HexClad 5-quart hybrid Dutch oven delivers the heat retention of cast iron with the easy cleanup of non-stick. Perfect for braising, stewing, and baking, it's oven-safe up to 900°F and features the same patented hexagonal non-stick technology.
Hybrid Fry Pan, 12"
HexClad's 12-inch hybrid frying pan combines stainless steel durability with a laser-etched non-stick surface. Tri-ply aluminum construction ensures even heating, and it's safe for metal utensils, ovens up to 900°F, and all cooktops including induction.
Hybrid Pots & Pans Set, 12-pc
The complete 12-piece HexClad hybrid cookware set covers every kitchen task, from frying to braising. Each piece features the patented laser-etched hexagonal non-stick surface, tri-ply construction, and compatibility with all cooktops including induction.
Hybrid Fry Pan Set with Lids, 6pc
This 6-piece HexClad hybrid fry pan set includes multiple sizes with matching lids, giving home cooks the versatility to handle everything from single eggs to family-sized meals. The non-stick surface is metal-utensil safe and dishwasher friendly.
Company Timeline
2016 — Founded in Los Angeles
Danny Winer and Cole Mecray co-founded HexClad with a single hybrid pan after discovering advanced non-stick technology at an overseas trade show.
2021 — Gordon Ramsay Partnership
Celebrity chef Gordon Ramsay became an equity partner, lending his credibility and helping accelerate HexClad's global expansion.
2024 — Half-Billion Dollar Valuation
HexClad grew into a half-billion dollar company, remaining pre-IPO while expanding its omnichannel presence across DTC, Amazon, and retail partners like Costco.
