Incidental Wildland
Incidental Wildland is a firefighter-owned workwear company that creates custom wildland fire gear including pants, shirts, and PPE. Made in the USA with US materials, each piece is tailored to fit and built by someone who has been on the line.
The Story
Incidental Wildland is a firefighter-owned and operated workwear brand specializing in custom-made wildland fire gear. Based in Chase County, Kansas, the company designs and builds flame-resistant pants, shirts, and personal protective equipment tailored specifically for wildland firefighters and utility professionals.
Originally launched as Incidental Sewing & Design, the company rebranded to Incidental Wildland to reflect its sharpened focus on the wildland fire community. Every garment is constructed from NFPA-certified materials such as Advance Spruce Green and Omniweave 680, meeting or exceeding the rigorous standards set by NWCG and NFPA 1977. The brand is particularly known for its made-to-order brush pants — a product offering uncommon in an industry dominated by standard sizing.
Beyond manufacturing, Incidental Wildland provides repairs, alterations, and customizations, extending the life of critical gear in a profession where reliability can matter most. The company operates out of Matfield Green, Kansas, where its workshop is hosted by the School for Rural Culture and Creativity. With a commitment to safety, fit, and durability, Incidental Wildland serves firefighters who need clothing that works as hard as they do.
Key Facts & Metrics
Company Timeline
2018 — Founded as Incidental Sewing & Design
A firefighter-owned business launched in Chase County, Kansas, specializing in customized and made-to-order workwear including Nomex garments.
2019 — Rebranded to Incidental Wildland
The company shifted its focus to the wildland fire community and rebranded to Incidental Wildland to better reflect its mission and market.
2020 — Introduced made-to-order brush pants
Incidental Wildland launched the industry's only made-to-order brush pant, offering custom sizing and fabric options for wildland firefighters.
2022 — Expanded product line and repairs
The brand broadened its offerings to include repairs, alterations, and customizations, extending the life of critical wildland fire gear.
