Bria Fleming

Bria Fleming is the owner of Incidental Wildland LLC, a Kansas-based company that creates custom firefighter uniforms designed to fit properly—especially for women. Based in Matfield Green, Incidental Wildland (originally Incidental Sewing & Design) specializes in Nomex products for wildland firefighters, addressing a critical gap in protective gear traditionally designed for male bodies.

A lifelong creator with fabric and costume, Bria's entrepreneurial spark came from recognizing that functional, well-fitting protective gear mattered to those risking their lives. What began as a sewing operation evolved into a full uniform company serving wildland firefighters nationwide. Her technical knowledge of fire-resistant materials combines with an insider's understanding of fit—gained from listening to women in the field.

Recent years have brought investment capital, enabling Incidental Wildland to expand production while maintaining the craftsmanship that built its reputation. Customers regularly praise both the quality of the gear and the respect it shows for their needs—a rare combination in an industry where one-size-fits-none has been the norm. Today, Bria continues to grow the business she built from scratch, offering ROI to investors while staying true to its founding mission: gear that fits every body.