Indiegogo

Indiegogo is an American crowdfunding platform founded in 2008 that enables creators to raise funds for ideas, charities, and startups. Headquartered in San Francisco, it was one of the first sites to offer crowd funding and charges a 5% platform fee plus payment processing.

Official Website

Technology

1 Episode

Episodes Featuring Indiegogo

EP 791

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever

Danae Ringelmann

Indiegogo

Danae Ringelmann and Slava Rubin defied 93 rejections to build Indiegogo, forever changing how ideas find funding. They proved that community belief, not venture capital, can launch movements. This episode unpacks how perseverance, platform design, and trusting creators rewired the economics of innovation. Their story reveals that when you remove gatekeepers, ordinary dreams become extraordinary businesses.

Dec 15, 202567 min

Founders Featured

Danae Ringelmann

Danae Ringelmann co-founded Indiegogo in 2008 and serves as its Chief Development Officer. Her San Francisco-based platform democratized crowdfunding, raising over $850 million for creators, with 42% of successful campaigns led by women.

1 episode

Slava Rubin

Slava Rubin co-founded Indiegogo in 2008 and served as CEO. The crowdfunding platform faced 93 investor rejections before launch. Rubin studied finance at UPenn and worked at J.P. Morgan before investing $30,000 of his own savings to start the company.

1 episode