Jaju Pierogi
Jaju Pierogi is a Polish dumpling brand founded by two sisters in Massachusetts, using their grandfather's recipes.
The Story
Jaju Pierogi is a Polish dumpling brand founded by two sisters in Massachusetts, using their grandfather's traditional recipes.
The company started at local farmers markets in 2016, selling out within the first hour, and has since grown into a nationally distributed frozen food brand available in grocery stores across the United States.
Jaju Pierogi offers both traditional and creative fillings, maintaining a homemade taste through careful ingredient sourcing and hand-folded production. The brand appeared on Shark Tank in 2023, bringing additional national attention to its growth.
Key Facts & Metrics
Products & Services
Jaju Pierogi - Sweet Potato & Caramelized Onion
Hand-folded Polish pierogi with sweet potato and caramelized onion, made with the founders grandfather recipe.
Jaju Pierogi - Jalapeño Cheddar
Hand-folded Polish pierogi with jalapeño and cheddar, made with the founders grandfather recipe.
Jaju Pierogi - Traditional Potato & Cheese
Hand-folded Polish pierogi made with the founders' grandfather's recipe, filled with potato and cheese.
Company Timeline
2016 — Co-founded Jaju Pierogi with sister Vanessa
Launched the brand at a local farmers market using their grandfather's Polish pierogi recipes; sold out within the first hour.
2023 — Appeared on Shark Tank
Pitched Jaju Pierogi on Shark Tank seeking $300,000 for 8% equity, bringing national attention to the brand.
2024 — Expanded into major grocery retail
Scaled from farmers markets to grocery store shelves across the United States.
Episodes Featuring Jaju Pierogi
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni Britton returns for an Advice Line special on How I Built This, this time to discuss Floura -- her new fiber-forward food company launched after building Jeni's Splendid Ice Creams into a nationally recognized brand. She reflects on pivoting from ice cream to functional foods, the science behind her 13-gram fiber bars, and why she wants to make fiber accessible without sacrificing taste.
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Jeni Britton joins Guy Raz on the Advice Line to help three early-stage founders navigate marketing, fundraising, and PR. Jesse Koenig wants to focus his frozen fry brand's marketing. Casey White feels pressure to raise outside capital for her frozen pierogi company. Callie Zahar weighs whether to hire a PR firm for her purple sweet potato pet treat brand. Plus, Britton shares how her new fiber-forward company Floura is addressing a massive American dietary gap.
