Casey White
Casey White is the co-founder and co-CEO of Jaju Pierogi, a Polish dumpling company she started with her sister Vanessa in 2016 using their grandfather's recipes.
Casey White's Bio
Casey White is the co-founder and co-CEO of Jaju Pierogi, a Polish-American comfort food brand based in Beverly, Massachusetts. She launched the company in 2016 alongside her sister Vanessa, turning their grandfather's — their "Jaju" — cherished pierogi recipes into a growing consumer packaged goods business.
The sisters debuted Jaju Pierogi at a farmers market and sold out within the first hour, a signal that there was strong demand for authentic, family-made Polish dumplings. Seven years later, Jaju Pierogi is available in grocery stores across the country and has appeared on Shark Tank, where the sisters sought investment to continue scaling.
White brings a disciplined CPG growth mindset to the brand, balancing product quality with operational rigor. She and her sister continue to lead Jaju Pierogi as co-CEOs, keeping the company family-owned and rooted in the recipes and values their Jaju passed down.
Career Timeline
2016 — Co-founded Jaju Pierogi with sister Vanessa
Launched the brand at a local farmers market using their grandfather's Polish pierogi recipes; sold out within the first hour.
2023 — Appeared on Shark Tank
Pitched Jaju Pierogi on Shark Tank seeking $300,000 for 8% equity, bringing national attention to the brand.
2024 — Expanded into major grocery retail
Scaled Jaju Pierogi from farmers markets to grocery store shelves across the United States.
