Jesse & Ben's
Jesse & Ben's is a clean-label frozen French fry brand founded by Jesse Konig and Ben Johnson in Washington, DC.
The Story
Jesse & Ben's is a clean-label frozen French fry brand co-founded by Jesse Konig and Ben Johnson.
The brand started as a Washington, DC food truck in 2019, gaining attention for using avocado oil and grass-fed beef tallow instead of industrial seed oils. In 2025, the company raised a $10 million Series A to double its retail footprint.
Headquartered in the Washington, DC area, Jesse & Ben's remains founder-led and focused on bringing restaurant-quality frozen fries to grocery stores nationwide.
Key Facts & Metrics
Products & Services
Grass-Fed Beef Tallow Frozen Fries
Clean-label frozen French fries made with grass-fed beef tallow and avacado oil, no seed oils.
Classic Sea Salt Fries
Clean-label frozen French fries made with grass-fed beef tallow, no seed oils, ready for air fryer or oven.
Sweet Potato Tallow Fries
Clean-label frozen sweet potato fries made with grass-fed beef tallow, no seed oils.
Company Timeline
2019 — Started Jesse & Ben's food truck
Co-founded the brand with Ben Johnson, serving restaurant-quality fries from a DC food truck.
2020 — Launched frozen French fry business
Pivoted during the pandemic to sell clean-label frozen fries, avoiding industrial seed oils.
2025 — Secured $10M Series A
Raised funding and expanded from niche retailers into major grocery chains nationwide.
Episodes Featuring Jesse & Ben's
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni Britton returns for an Advice Line special on How I Built This, this time to discuss Floura -- her new fiber-forward food company launched after building Jeni's Splendid Ice Creams into a nationally recognized brand. She reflects on pivoting from ice cream to functional foods, the science behind her 13-gram fiber bars, and why she wants to make fiber accessible without sacrificing taste.
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Jeni Britton joins Guy Raz on the Advice Line to help three early-stage founders navigate marketing, fundraising, and PR. Jesse Koenig wants to focus his frozen fry brand's marketing. Casey White feels pressure to raise outside capital for her frozen pierogi company. Callie Zahar weighs whether to hire a PR firm for her purple sweet potato pet treat brand. Plus, Britton shares how her new fiber-forward company Floura is addressing a massive American dietary gap.
