Jesse Konig
Jesse Konig is the co-founder and CEO of Jesse & Ben's, a clean-label frozen French fry brand that began on a DC food truck and has expanded into major grocery retailers.
Jesse Konig's Bio
Jesse Konig is the co-founder and CEO of Jesse & Ben's, a clean-label frozen French fry brand built for modern consumers who want great taste without industrial seed oils or artificial additives.
Konig and his co-founder Ben Johnson met in college and initially ran a food truck in Washington, DC, serving restaurant-quality fries made with recognizable ingredients like potatoes, avocado oil, and sea salt. During the pandemic, they launched their frozen French fry business, which quickly resonated with health-conscious shoppers who scrutinize ingredient lists.
The brand has since doubled its retail footprint and secured major seed funding, bringing Jesse & Ben's fries into grocery stores across the country. Under Konig's leadership, the company has remained focused on its core mission: seed oil-free fries in every freezer, made with real ingredients and a radically simple approach to a category long dominated by legacy players.
Career Timeline
2019 — Started Jesse & Ben's food truck in Washington, DC
Co-founded the brand with Ben Johnson, serving restaurant-quality fries from a DC food truck.
2020 — Launched frozen French fry business
Pivoted during the pandemic to sell clean-label frozen fries, avoiding industrial seed oils.
2025 — Secured $10M Series A and doubled retail footprint
Raised major funding and expanded from niche retailers into major grocery chains nationwide.
Episodes
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni Britton returns for an Advice Line special on How I Built This, this time to discuss Floura -- her new fiber-forward food company launched after building Jeni's Splendid Ice Creams into a nationally recognized brand. She reflects on pivoting from ice cream to functional foods, the science behind her 13-gram fiber bars, and why she wants to make fiber accessible without sacrificing taste.
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Jeni Britton joins Guy Raz on the Advice Line to help three early-stage founders navigate marketing, fundraising, and PR. Jesse Koenig wants to focus his frozen fry brand's marketing. Casey White feels pressure to raise outside capital for her frozen pierogi company. Callie Zahar weighs whether to hire a PR firm for her purple sweet potato pet treat brand. Plus, Britton shares how her new fiber-forward company Floura is addressing a massive American dietary gap.
