Lone Wolf Granola
Lone Wolf Granola is a small-batch, handcrafted granola brand based in Bend, Oregon. Founded by Chuck and Gena Norris, the brand emphasizes simple, honest ingredients and real food for real adventures.
The Story
Lone Wolf Granola is a small-batch, handcrafted granola brand based in Bend, Oregon. Founded by Chuck and Gena Norris, the brand is built on simple, honest ingredients and a commitment to real food for real adventures.
Started as a homemade recipe for their own family, Lone Wolf Granola evolved into a packaged product that emphasizes clean ingredients, high protein, and travel-friendly resealable pouches. The granola is vegan, gluten-free, and made with organic ingredients wherever possible.
The brand's philosophy centers on wholesome nutrition that supports active lifestylesâfrom mountain mornings to trail weekends. Lone Wolf Granola is available to ship nationwide, and the company maintains a community-focused approach through its blog and social media presence.
What began as a family recipe has become a mission-driven brand that proves simple ingredients and honest craftsmanship can create something crave-worthy and nourishing.
Key Facts & Metrics
Company Timeline
2015 â Founded by Chuck and Gena Norris
The Norris family started Lone Wolf Granola from a homemade recipe, driven by a desire for simple, honest ingredients and crave-worthy flavor.
2018 â Moved to Bend, Oregon
Lone Wolf Granola relocated to Bend, Oregon, where small-batch production began in earnest, emphasizing organic ingredients and community values.
2021 â Launched Nationwide Shipping
The brand expanded distribution beyond local markets, making Lone Wolf Granola available to ship nationwide in resealable 8oz pouches.
2024 â Featured on How I Built This
Lone Wolf Granola was featured on NPR's How I Built This, sharing the Norris family's journey from homemade recipe to growing national brand.