Love Her Shop
Love Her Shop is a women-owned inclusive activewear brand based in Sacramento, California, offering compressive, squat-proof athleisure wear at accessible prices.
The Story
Love Her Shop is a women-owned and operated inclusive activewear brand headquartered in Sacramento, California. Founded by Adreana Alvarez, the brand was built around the idea that high-performance athletic wear should be accessible and body-positive for every shape and size.
In 2018 the company moved sales online through a direct-to-consumer Shopify store, reaching customers across the United States. Product development accelerated in 2020 with the addition of new leggings styles, shorts, and sports bras driven by customer feedback and fit testing.
The brand has since grown its presence through community-focused marketing, customer reviews, and repeat-purchase loyalty rather than traditional advertising. Love Her Shop remains independently run from Sacramento with a small, dedicated team.
Key Facts & Metrics
Products & Services
Rainbow Collection Leggings
Colorful performance leggings from Love Her Shop's Rainbow Collection. Made from soft, stretchy fabric designed for comfort during workouts or casual wear. Available in vibrant multi-tone patterns.
Sports Bra
Supportive sports bra from Love Her Shop, designed for medium-to-high impact activities. Features comfortable straps, secure fit, and soft fabric for all-day wear during workouts.
Performance Shorts
High-performance athletic shorts from Love Her Shop, crafted from breathable, moisture-wicking material. Perfect for gym sessions, runs, or casual outings with a flattering fit.
Matching Sets
Coordinated athleisure sets from Love Her Shop, featuring matching tops and bottoms for a cohesive workout or lounge look. Designed for women who want style and comfort in one outfit.
Company Timeline
2016 — Founded Love Her Shop
Started by Adreana Alvarez in Sacramento with a focus on inclusive activewear.
2018 — Launched Shopify storefront
Moved sales online through a direct-to-consumer Shopify store.
2020 — Expanded product range
Added shorts, sports bras, and new leggings styles based on customer feedback.
2023 — Built community-focused marketing
Grew brand presence through customer reviews, social proof, and repeat-purchase loyalty.
