Adreana Alvarez

Adreana Alvarez is the founder and CEO of Love Her Shop, a Sacramento-based activewear brand built around leggings and women’s apparel.

After her husband bought a pair of expensive leggings that cost more than $100, Adreana saw an opportunity to create better, more accessible options for women. Drawing on her background in engineering, she launched Love Her Shop with just one legging style and one color. The business grew from that single product into a catalog with more than 300 styles, ranging from sparkly and shiny pieces to printed and patterned designs.

Under Adreana's leadership, Love Her Shop has become a fixture in Sacramento’s small-business community and a fan favorite among activewear shoppers looking for variety and value. She has been featured by KCRA 3 during Hispanic Heritage Month and profiled by Voyage LA, where she discussed the customer feedback and design choices that shaped the brand’s direction.

Adreana continues to lead the company as both CEO and creative force, focusing on expanding the product line while keeping the brand rooted in its original mission: making functional, fun activewear that helps women feel confident.