Advice Line with Lyndon Cormack of Herschel Supply Co.
Guy Raz sits down with Herschel Supply Co. co-founder Lyndon Cormack on the Advice Line to help three founders work through hard brand problems. Lauren Befus needs marketing for a $25,000 bespoke book service that feels too private to display publicly. John Thurding wants buyers to trust a bedroom organization product they can't touch first. Virginia Lynn Peterson is deciding whether trade shows are worth the trip from Alaska to reach the lower 48. Lyndon's advice is consistent: lead with a clear story, target the right audience, and don't be afraid to position yourself like a luxury brand.
