Nana Joe's Granola
Nana Joe's Granola is a women-owned granola company based in San Francisco. Founded in 2010 by Michelle Pusateri, they make handmade granola that's gluten-free, paleo, and vegan. Their products use whole food ingredients and no refined sugars, including EPIC Chocolate Oat and Paleo Sunrise.
The Story
Nana Joe's Granola is a certified gluten-free, organic granola company born in San Francisco's Sunset District. Founder Michelle Pusateri started the brand in 2010 from a kitchen at the San Francisco JCC, selling at farmers markets before moving into a Dogpatch manufacturing facility and reaching Whole Foods Northern California in 2014.
A pastry chef by training, Michelle brought a strict focus on ingredient purity to the brand after getting sober in 2007 and being diagnosed with celiac. Today the company distributes across multiple states with nearly $2 million in annual sales and over $18 million in lifetime revenue.
Michelle pays her team well above minimum wage, refuses to pass ingredient cost spikes on to customers, and still starts mornings surfing Ocean Beach. Nana Joe's is proof that whole-food ingredients and strong values can scale without compromising what matters.
Key Facts & Metrics
Products & Services
Assorted Granola Bars
A variety pack of Nana Joes Granola's best-selling bars. Includes multiple flavors like Swell, Big Wave, Ocean Beach, and Stoke. Perfect for trying the full range of certified organic, gluten-free granola bars.
Granola Starter Pack
The ultimate introduction to Nana Joes Granola. This starter pack includes five different Paleo flavors, including the original Sunset Blend that launched the company. A great way to sample the full line.
Company Timeline
2010 — Nana Joes Granola founded
Michelle Pusateri founded Nana Joes Granola in San Francisco with a focus on all-natural, whole-food ingredients.
2012 — First retail products launched
Began selling granola in local San Francisco retail stores and farmers markets.
2015 — Wholesale distribution expansion
Expanded to wholesale distribution across California, entering grocery chains and specialty stores.
2018 — Certified Organic status achieved
Achieved Certified Organic status, reinforcing commitment to ingredient integrity and transparency.
2020 — Granola bars introduced
Launched granola bars as a convenient, on-the-go extension of the brand's core granola line.
