Now Pools

Now Pools is the world's first on-demand pool and spa rental company, based in Tempe, Arizona. Co-founded in 2020 by Ross Novotny and Matt Young, the company offers subscription-based backyard pool and spa rentals with delivery, installation, maintenance, and removal included.

Now Pools transforms backyards into personal oases without the long-term commitment of traditional pool ownership. The subscription model includes professional installation within 48 hours, weekly cleaning, chemicals, and full-season warranty. When the rental period ends, the Now Pools team removes the pool or spa, leaving the yard exactly as they found it.

Serving the greater Phoenix metropolitan area, Now Pools has redefined the pool industry by removing construction, financing, and maintenance headaches. Customers choose their pool or spa size, select subscription length, add accessories, and complete checkout online.

In addition to above-ground pools, Now Pools expanded into spa rentals, offering the same seamless subscription experience for backyard wellness. The brand emphasizes transparency, customer service, and flexibility—making luxury backyard living accessible to families who want the experience without the permanence.

Now Pools has built a reputation for reliable service, quality equipment, and responsive support. The company's tagline, "Your Outdoor Oasis Anytime," reflects its mission to deliver hassle-free seasonal luxury on demand.