Paradis Sport

Paradis Sport creates performance underwear for female athletes, designed by and for women. The company fit-tests all products with elite athletes and manufactures in the USA.

Official Website

Fashion

1 Episode

The Story

Paradis Sport creates performance underwear for female athletes, designed by and for women. The company fit-tests all products with elite athletes and manufactures in the USA.

Key Facts & Metrics

📅 Founded 2019

📍 Salisbury, CT

Company Timeline

2019 — Founded Paradis Sport
Founded by Sarah Weihman to create performance underwear for female athletes with a guaranteed stay-in-place promise.
2024 — Self-funded growth
Bootstrap-funded to near 0K-00K annual sales through direct-to-consumer channels.
2024 — New product development
Developing new product styles including boy short and hipster variants, all BPA and PFAS free.

Episodes Featuring Paradis Sport

EP 788

Advice Line with Jane Wurwand of Dermalogica (December 2024)

Jane Wurwand, Camille Hardy, Molly Brubaker, Sarah Weihman

Dermalogica, Chunky Vegan, Baby Booty, Paradis Sport

Dermalogica co-founder Jane Wurwand joins the Advice Line to share her brand-building philosophy centered on customer education, while answering real questions from three early-stage founders: Camille Hardy of vegan baby food brand Chunky Vegan, Molly Brubaker of parent-focused baby workout community Baby Booty, and Sarah Weihman of performance underwear brand Paradis Sport.

Dec 4, 202552 min

Founders Featured

Sarah Weihman

Sarah Weihman, a former NCAA Division I athlete and architect, founded Paradis Sport in 2021. The Connecticut-based brand creates performance underwear for women, focused on fit and sustainability.

1 episode