Pearl Pop
Pearl Pop creates mess-free, travel-friendly toothpaste pearls that make brushing fun for kids and convenient for adults. Their fluoride-free, sulfate-free formula uses clean ingredients in soft, chewy pearls with no tube, no foam, and no mess.
The Story
Pearl Pop creates mess-free, travel-friendly toothpaste pearls that make brushing fun for kids and convenient for adults.
Their fluoride-free, sulfate-free formula uses clean ingredients in soft, chewy pearls with no tube, no foam, and no mess.
The product was born from a BYU Executive MBA class project when Kimber Crandall studied the bedtime routine pain point for parents. After launching direct-to-consumer, an adult line called Mint Kiss was added when parents began using the kids' product themselves.
Key Facts & Metrics
Products & Services
Mint Kiss Adult Toothpaste Pearls
Adult toothpaste pearls with the same clean, no-foam formula in a mint flavor. Travel-friendly and mess-free.
Pearl Pop Kids Toothpaste Pearls
Soft, chewy fluoride-free toothpaste pearls for kids in Peach Rings and Groovy Grape flavors. No tube, no foam, no mess.
Pearl Pop Variety Pack
Mixed flavor variety pack including both kids and adult toothpaste pearls for trying multiple flavors.
Company Timeline
2021 — Enrolled in BYU Executive MBA
Kimber Crandall applied to BYU Executive MBA to build business skills for a new venture.
2023 — Co-founded Pearl Pop
Developed Pearl Pop as a class project with co-founder Bryson Barney.
2024 — Expanded to retail partners
Expanded beyond direct-to-consumer sales into small local retail stores.
2025 — Launched Mint Kiss adult line
Introduced adult toothpaste pearls after parents began using the kids product themselves.