Pearl Pop
Pearl Pop creates mess-free, travel-friendly toothpaste pearls that make brushing fun for kids and convenient for adults. Their fluoride-free, sulfate-free formula uses clean ingredients in soft, chewy pearls with no tube, no foam, and no mess.
The Story
Pearl Pop creates mess-free, travel-friendly toothpaste pearls that make brushing fun for kids and convenient for adults.
Their fluoride-free, sulfate-free formula uses clean ingredients in soft, chewy pearls with no tube, no foam, and no mess.
The product was born from a BYU Executive MBA class project when Kimber Crandall studied the bedtime routine pain point for parents. After launching direct-to-consumer, an adult line called Mint Kiss was added when parents began using the kids' product themselves.
Key Facts & Metrics
Company Timeline
2021 — Enrolled in BYU Executive MBA
Kimber Crandall applied to BYU Executive MBA to build business skills for a new venture.
2023 — Co-founded Pearl Pop
Developed Pearl Pop as a class project with co-founder Bryson Barney.
2024 — Expanded to retail partners
Expanded beyond direct-to-consumer sales into small local retail stores.
2025 — Launched Mint Kiss adult line
Introduced adult toothpaste pearls after parents began using the kids product themselves.
