Petit Anjou

Jessica Liu launched Petit Anjou in 2021 from Newport Coast, California, after spending a year teaching herself metalsmithing in the evenings. A former litigator, she turned to metalwork during the pandemic, attracted by the hands-on process and the chance to build something on her own terms. Within months, her home experiments in wax and casting became a small studio practice, and by summer 2021 she was selling handcrafted jewelry directly to customers.

The brand’s first designs grew from those constraints: precious metals only, sculptural forms, and an emphasis on texture and movement. Early buyers responded to the weight and imperfection of the work, and Petit Anjou spread mainly through Instagram and local pop-ups rather than broad retail distribution. That slow growth kept production small and let Liu refine each collection without outside pressure.

Petit Anjou is now sold online and through select boutiques, including Atelier d’Emotion in SoHo. The line remains centered on earrings, cuffs, rings, and necklaces made in Southern California. Liu still casts and finishes pieces herself, and the brand donates 10 percent of every sale to Lovebugs Rescue, a local dog rescue organization.

Today, the studio is known for jewelry that feels refined but never polished into anonymity. Packaging and presentation are designed to make unboxing feel as considered as the pieces themselves, and Liu continues to develop new collections while keeping the business close to its origins as a one-person operation built around craft and customer experience.