ProItUp Optics
South African manufacturer of outdoor and sporting optical products including binoculars, range finders, and spotting scopes for safari and golf markets.
The Story
ProItUp Optics is a South African optics company founded by RV Shongwe, specializing in binoculars and outdoor optical equipment. The brand focuses on making quality optics accessible to birdwatchers, safari-goers, and outdoor enthusiasts.
The company operates primarily through its Shopify store, offering a curated selection of binoculars, hard cases, harnesses, and accessories. ProItUp Optics emphasizes durable construction, clear optics, and value-driven pricing.
With a growing presence in the outdoor recreation market, ProItUp Optics continues to expand its product line and reach new customers through social media and direct-to-consumer sales.
Products & Services
ProItUp Bushman 10x42 HD Binoculars
Heavy-duty 10x42 HD binoculars built for rugged outdoor conditions. Delivers bright, high-contrast images with durable rubber armor and secure grip.
ProItUp Discovery 8x32 HDX Binoculars
Experience exceptional clarity in a compact, lightweight design with the Discovery HDX 8×32 binoculars. Designed for outdoor enthusiasts, birders, and travelers, Discovery HDX delivers sharp detail, accurate color, and a wide field of view - without unnecessary bulk. The HDX optical system combined with fully multi-coated lenses ensures bright, high-contrast images, while the durable rubber-armored body provides a secure grip and everyday reliability in the field. Whether you’re exploring wildli
ProItUp All-Purpose 10x42 Binoculars
Versatile 10x42 binoculars designed for all-purpose outdoor use. Features clear optics, durable construction, and a comfortable grip for birding, hiking, and sports viewing.
Company Timeline
2015 — Company Founded
ProItUp Optics was founded in South Africa with a mission to design and manufacture premium binoculars and spotting scopes for outdoor enthusiasts.
2020 — Wildlife Partnership Launch
ProItUp Optics partnered with conservation-focused organizations to promote wildlife protection and sustainable safari tourism through quality optics.
2023 — Safari and Golf Product Lines
Expanded product portfolio with specialized binoculars and rangefinders for safari guides and golfers, cementing presence in the South African sporting optics market.