ProItUp Optics

South African manufacturer of outdoor and sporting optical products including binoculars, range finders, and spotting scopes for safari and golf markets.

Official Website

Sporting Optics / Outdoor Equipment

1 Episode

Episodes Featuring ProItUp Optics

EP 762

Advice Line: Playing to Your Strengths

Genevieve Evans

Dose of Colors

Guy Raz guides six founders through a masterclass in leveraging unique strengths. Anna Petrosian reveals how creative intuition built Dose of Colors into a beauty empire, while Sadie Lincoln scaled her fitness expertise into barre3's nationwide community. Joe Gebbia shares the superpower behind Airbnb, and Troy Carter discusses how talent-spotting built Atom Factory. RV Shongwe and Genevieve Evans contribute insights on technical mastery and strategic partnership. The episode's message is clear: sustainable success comes not from fixing weaknesses, but from doubling down on what you do best.

Sep 4, 202537 min

Founders Featured

RV Shongwe

RV Shongwe founded ProItUp Optics, a Johannesburg-based manufacturer of binoculars, range finders, and spotting scopes for safari and outdoor markets. The company serves over 100 African safari lodges with a 10-year warranty and conservation mission.

1 episode