RV Shongwe
RV Shongwe founded ProItUp Optics, a Johannesburg-based manufacturer of binoculars, range finders, and spotting scopes for safari and outdoor markets. The company serves over 100 African safari lodges with a 10-year warranty and conservation mission.
RV Shongwe's Bio
RV Shongwe is the founder of ProItUp Optics, a Johannesburg-based company manufacturing binoculars, range finders, and spotting scopes for safari and outdoor markets. The company serves over 100 African safari lodges with a 10-year warranty and conservation focus.
Shongwe came to the US on a golf scholarship in 2016, where he identified a gap in accessible, high-quality optics for African consumers. ProItUp began with golf range finders before expanding into the broader safari and outdoor segment, combining quality products with affordable pricing.
Wildlife conservation sits at the heart of ProItUp's mission. The company donates 5% of annual net revenue to conservation partnerships, enhancing outdoor experiences while supporting Africa's biodiversity. This purpose-driven approach differentiates ProItUp from international brands.
Under Shongwe's leadership, ProItUp has become one of Africa's first sporting optics companies. The business continues to expand its retail presence while maintaining its focus on durability, customer service, and conservation impact.
Career Timeline
2016 — Came to US on golf scholarship
Moved from Johannesburg, South Africa to the United States on a golf scholarship, an experience that exposed him to optics market gaps.
2017 — Founded ProItUp Optics
Started the company initially focusing on golf range finders after identifying accessibility challenges for African consumers.
2019 — Expanded into safari and outdoor markets at ProItUp Optics
Broadened product line beyond golf to serve safari lodges and outdoor enthusiasts across Africa.
2024 — Serving 100+ African safari lodges at ProItUp Optics
Company reached milestone of supplying over 100 safari lodges with optical equipment and warranty support.
