Rink Rabbit
Hockey training equipment and apparel brand founded in 2017, focused on affordable, well-designed gear for players.
The Story
Rink Rabbit was founded by Peter Hauck to fill a gap in the hockey training market: affordable, well-designed gear that players could use off-ice to sharpen skills. Starting with a small catalog of training aids, Hauck focused on quality materials and hockey-specific design cues that set his products apart from generic athletic equipment. The brand's hockey-community credibility came from Hauck's own deep roots in the sport.
Rink Rabbit grew through a combination of direct-to-consumer sales and partnerships with youth hockey organizations. Customer referrals kept acquisition costs low, and the company expanded into apparel and accessories by 2021, turning itself into a full lifestyle brand for hockey players. Products ranged from stick-handling trainers to branded hoodies and hats.
In 2023 Hauck appeared on the Advice Line episode of How I Built This seeking advice on scaling inventory and entering retail partnerships without overextending. He remains CEO and continues to oversee product design, staying close to the customer feedback loop that originally defined the brand.
Key Facts & Metrics
Products
Rink Rabbit Practice Tote
Spacious tote bag designed for skaters. Fits skates, towel, water bottle, and all your practice essentials.
Rink Rabbit Skate Pack
The patent-pending skate bag that started it all. Designed for figure skaters to carry skates, accessories, and gear in style.
Rink Rabbit Crossover Legging - Everyday
Versatile skating legging with a comfortable waistband and hidden pockets. Perfect for practice and everyday wear.
Company Timeline
2017 — Founded Rink Rabbit hockey training brand
Identified gap in affordable, well-designed hockey training gear.
2019 — Launched first product line of training aids
Released initial catalog focused on quality and hockey-specific design.
2021 — Expanded into apparel and accessories
Turned training-gear brand into full lifestyle brand for hockey players.
2023 — Peter Hauck appeared on How I Built This: The Advice Line
Sought advice on scaling inventory and retail partnerships.