Peter Hauck
Founder and CEO of Rink Rabbit, a hockey training equipment and apparel company.
Peter Hauck's Bio
Peter Hauck founded Rink Rabbit to fill a gap in the hockey training market: affordable, well-designed gear that players could use off-ice to sharpen skills. Starting with a small catalog of training aids, Hauck focused on quality materials and hockey-specific design cues that set his products apart from generic athletic equipment.
Rink Rabbit grew through a combination of direct-to-consumer sales and partnerships with youth hockey organizations. Hauck's deep roots in the hockey community gave the brand credibility, and customer referrals kept acquisition costs low.
By 2021, the company had expanded into apparel and accessories, turning Rink Rabbit into a full lifestyle brand for hockey players. Hauck appeared on the 2023 Advice Line episode of How I Built This seeking advice on scaling inventory and entering retail partnerships without overextending.
Hauck remains CEO and continues to oversee product design, staying close to the customer feedback loop that originally defined the brand.
Career Timeline
2017 — Founded Rink Rabbit hockey training brand
Identified gap in affordable, well-designed hockey training gear.
2019 — Launched first product line of training aids at Rink Rabbit
Released initial catalog focused on quality and hockey-specific design.
2021 — Expanded into apparel and accessories at Rink Rabbit
Turned training-gear brand into full lifestyle brand for hockey players.
2023 — Featured on How I Built This: The Advice Line
Sought advice on scaling inventory and retail partnerships.
