Rivian
Rivian is an American electric vehicle manufacturer founded in 2009. Based in Normal, Illinois, the company builds all-electric adventure vehicles including the R1T pickup truck, R1S SUV, and upcoming R2. Rivian went public in 2021 and is a leader in the sustainable adventure vehicle market.
The Story
Rivian Automotive, Inc. is an American electric vehicle manufacturer founded in 2009 by RJ Scaringe in Rockledge, Florida, and based in Normal, Illinois. The company designs and builds category-defining electric vehicles that combine capability, sustainability, and adventure. Rivian's product lineup includes the R1T, the first electric adventure truck; the R1S, a seven-passenger electric SUV; and the upcoming R2, a more affordable compact SUV aimed at expanding the brand's reach.
The company also produces the Electric Delivery Van for Amazon and other commercial fleets. Rivian went public on Nasdaq in November 2021 and has since established a network of service centers, charging partnerships, and a growing retail footprint.
Under the leadership of founder and CEO Robert Joseph Scaringe, the company has weathered supply chain challenges, production scaling hurdles, and evolving consumer demand while maintaining its commitment to sustainability and overland capability. Rivian vehicles are known for their advanced drive modes, off-road prowess, storage innovation, and the unique Camp Kitchen available on certain trims, positioning the brand at the intersection of adventure, utility, and electric mobility.
Key Facts & Metrics
Products
R2
Upcoming compact electric SUV starting at $44,990. Coming 2027 with an estimated 345-mile range, making Rivian's technology accessible to more drivers.
R1S
All-electric, 7-seat SUV starting at $83,990. EPA-estimated range of 410 miles. Built for adventure with a spacious interior and advanced AWD.
Rivian Commercial Van
All-electric delivery van built for commercial fleets. Features a spacious cargo area, LED lighting, and advanced safety technology. Starting at $79,900.
R1T
All-electric adventure truck starting at $79,990. EPA-estimated range of 420 miles. Features 1,114 lb-ft of torque and zero-to-sixty in 3.0 seconds.
Company Timeline
2009 — Founded as Mainstream Motors
RJ Scaringe founded Mainstream Motors in Rockledge, Florida, with a mission to build efficient, sustainable vehicles.
2011 — Renamed Rivian Automotive
The company changed its name to Rivian Automotive, reflecting a new vision for electric adventure vehicles.
2018 — R1S debut at LA Auto Show
Rivian unveiled the R1S SUV at the 2018 Los Angeles Auto Show, generating worldwide attention for its adventure-focused electric design.
2020 — Amazon Delivery Van partnership
Rivian announced a partnership with Amazon to build 100,000 custom electric delivery vans, marking a major step into commercial fleet electrification.
2021 — Rivian IPO on Nasdaq
Rivian went public on November 10, 2021, one of the largest IPOs of the year, valuing the company at roughly $66 billion.
2021 — R1T delivery begins
Rivian began customer deliveries of the R1T pickup truck, becoming the first production all-electric adventure truck.
2025 — R2 compact SUV launch
Rivian launched the R2, a more affordable compact SUV starting at $44,990, aimed at expanding the brand beyond early adopters into the mainstream market.
