Sol Dias

Sol Dias is a family-owned Mexican paleteria bringing authentic ice cream and frozen treats to Texas. Founded by Victor Garcia in 2016, the business specializes in traditional paletas, churros, and agua frescas, offering an authentic taste of Mexico in every scoop.

Official Website

Food & Beverage

1 Episode

Episodes Featuring Sol Dias

EP 821

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Marcia Kilgore

Beauty Pie

In this Advice Line episode, serial entrepreneur Marcia Kilgore, founder of Beauty Pie, guides three early-stage founders through pressing business challenges. Victor Garcia of Sol Dias Ice Cream weighs expanding retail versus wholesale. Lydia Welsh of Clerstory struggles with fear of rejection in marketing her skincare line. Jack Boland of Wompy Bikes aims to optimize his custom bike bag sales funnel. Marcia offers a masterclass in practical founder coaching with advice on testing with ads, simplifying choices, and creating flagship experiences.

Mar 26, 202640 min

Founders Featured

Victor Garcia

Victor Garcia is the co-founder of Sol Dias, a company that produces Mexican-style sweets and treats. Based in Fort Worth, Texas, Victor is passionate about creating authentic confections that bring traditional flavors to a wider audience.

1 episode