SORSOAP
SORSOAP is a wellness company that makes muscle recovery soap bars. The soap is shaped like a physical therapy tool and is used for targeted muscle relief and soft tissue recovery in the shower.
The Story
SORSOAP began with an injured hip flexor and a bar of Irish Spring. David Restiano, a designer based in Brick, New Jersey, returned from physical therapy with a sore hip and hopped in the shower. He grabbed a bar of Irish Spring, noticed the curve on the bottom, and thought of the Graston tool his physical therapist had used on him. He started scraping his hip flexor, felt immediate relief, and ran from the shower straight to his studio to start drawing.
He called Dr. Dan Staats, his physical therapist and future co-founder, a few days later. Together they launched SORSOAP during COVID, building a soap bar that doubles as a muscle-scraping tool. They sold $16,000 worth of product that first year and grew to $120,000 the next.
Their Shark Tank appearance on Season 15 earned Mark Cuban a $100,000 investment for 10 percent of the business. After the episode aired, they landed a Vitamin Shoppe partnership and hit $440,000 in sales that year. Revenue settled back to around $105,000 in 2025, and the company continues to sell direct-to-consumer alongside physical therapists and chiropractors across the country.
Key Facts & Metrics
Products
SORTOOL Pro
A lightweight, portable polycarbonate muscle scraping tool. TSA-approved and designed for travel and on-the-go recovery.
SORSOAP Bar
A hand-stamped muscle scraping bar made of ultra-hard, all-natural soap. Designed to target sore muscles and soft tissue directly in the shower.
Triple Threat Recovery Set
Bundle including two SORSOAP bars, a suction cup holder, a SORTOOL Pro muscle scraper, and an all-natural sisal scrub bag. Priced at $138.99 USD.
Company Timeline
2020 — Company founded
David Restiano injured his hip flexor, noticed the curve of a bar of Irish Spring in the shower, and realized it could work as a muscle scraping tool. He called Dr. Dan Staats and they launched SORSOAP.
2021 — First $100K in sales
SORSOAP grew from $16,000 in first-year sales to $120,000 in the third year, crossing the $100,000 milestone as word spread among athletes and physical therapists.
2023 — Shark Tank deal
David Restiano and Dr. Dan Staats appeared on Shark Tank Season 15 and secured a $100,000 investment from Mark Cuban for 10 percent of the business.
2023 — Vitamin Shoppe partnership
After the Shark Tank airing, SORSOAP landed its biggest retail deal to date with Vitamin Shoppe and released the portable SORTOOL Pro muscle scraping tool.
