Spinbrush

Spinbrush created the first affordable electric toothbrush, selling for around $5. Founded by John Osher, it became the best-selling toothbrush in the U.S. before Procter & Gamble acquired it for $475M in 2001. Innovative design and 'Try Me' packaging drove mass-market adoption.

Official Website

Consumer Goods

1 Episode

Episodes Featuring Spinbrush

EP 809

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

John Osher

Cap Toys

John Osher built Spinbrush into a $475 million toothbrush empire, then watched it unravel. Guy Raz explores how a garage prototype, in-store demos, and a fateful deal with Kellogg's created both extraordinary success and deep regret.

Feb 16, 202660 min

Founders Featured

John Osher

John Osher invented Spinbrush, the $5 electric toothbrush that became the best-selling in the U.S. and sold to Procter & Gamble for $475M. He previously founded Cap Toys (sold to Hasbro for $120M) and ConServ. Osher holds over 50 patents and has generated hundreds of millions in revenue.

1 episode