Spinbrush

Smile bright with Spinbrush toothbrushes. Our battery-powered toothbrushes are designed to fight cavities and remove plaque buildup for a superior teeth cleaning. Most Spinbrush toothbrushes feature a

Official Website

Consumer Goods

1 Episode

The Story

Original Spinbrush battery-powered toothbrush. Sleek & ergonomically designed Sprinbrush toothbrush has soft switch power button to prevent water leakage.

The first electric toothbrush for under $5 disrupts a market. The Spinbrush is the first electric toothbrush at an accessible price point Spinbrush Smart Clean Battery Powered Electric Toothbrush for Adults with Dual Action Head, Pacer & Timer, Midnight Blue, Soft Bristles, 1 Count.

Key Facts & Metrics

📅 Founded 1999

📍 Princeton, NJ

👥 500+

💰 $475M acquisition (2001)

Products & Services

Spinbrush Smart Clean Champagne

Spinbrush Smart Clean Battery Powered Electric Toothbrush for Adults with Dual Action Head, Pacer & Timer, Champagne, Soft Bristles. Sleek and ergonomically designed with soft switch power button to prevent water leakage.

Available for purchase

Spinbrush Smart Clean Midnight Blue

Spinbrush Smart Clean Battery Powered Electric Toothbrush for Adults with Dual Action Head, Pacer & Timer, Midnight Blue, Soft Bristles. The first electric toothbrush at an accessible price point with dual action cleaning.

Available for purchase

Spinbrush Kids Glow in Dark

Spinbrush Kids Glow in Dark Battery Powered Electric Toothbrush. Makes brushing fun with glow-in-the-dark features. Designed for kids with soft bristles and gentle vibrations for superior teeth cleaning.

Available for purchase

Company Timeline

1999 — Spinbrush founded
John Osher and partners developed Spinbrush in 1999.
2001 — Sold to Procter & Gamble for $475M
Acquired by Procter & Gamble in a deal valued at $475 million.
2002 — Nation's best-selling toothbrush
Spinbrush became the nation's best-selling toothbrush, manual or electric, within 15 months of launch.
2005 — Acquired by Church & Dwight
Church & Dwight acquired the SpinBrush business from Procter & Gamble. Sales were $110 million for the year ended June 30, 2005.

Episodes Featuring Spinbrush

EP 809

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

John Osher

Spinbrush

John Osher turned a $20,000 garage prototype into Spinbrush, the $5 electric toothbrush that became America's best-seller and generated a $475 million exit. Guy Raz sits down with Osher to explore how in-store demos, relentless iteration, and a landmark deal with Procter & Gamble built a consumer empire—and why the success came with deep personal regret about what was lost along the way.

Feb 16, 202660 min

Founders Featured

John Osher

John Osher invented Spinbrush, the $5 electric toothbrush that became the best-selling in the U.S. and sold to Procter & Gamble for $475M. He previously founded Cap Toys (sold to Hasbro for $120M) and ConServ. Osher holds over 50 patents and has generated hundreds of millions in revenue.

1 episode