Spindrift
Spindrift is an American sparkling water and soda company that uses real fruit juice for flavor. It was the first sparkling water in America made with real squeezed fruit.
The Story
Spindrift is a leading sparkling water brand founded in 2010 by Bill Creelman in Boston, Massachusetts. The company was born from Creelman's frustration with the lack of real ingredients in mainstream sparkling waters. He set out to create a beverage that combined the fizz of sparkling water with the authentic taste of real fruit juice, without any artificial sweeteners or flavors.
The brand quickly gained traction by focusing on simple, transparent ingredients. Each can of Spindrift contains only sparkling water and a small amount of real fruit juice, delivering a natural fruit flavor without the calories or artificial additives found in competing brands.
Today, Spindrift has become the best-selling sparkling water brand in the United States. The company's products are available nationwide at major retailers including Whole Foods, Target, and Walmart. Spindrift's success has disrupted the flavored water category and established a new standard for transparency in the beverage industry.
Key Facts & Metrics
Products & Services
Sparkling Water Lime 12 Fl Oz pack of 8
Sparkling water with a squeeze of real lime juice. No artificial sweeteners, just 0 calories of refreshing citrus flavor in every sip.
Sparkling Water Grapefruit 12 Fl Oz pack of 8
Bold grapefruit sparkling water with real fruit juice. Refreshing citrus flavor, 0 calories, and no artificial sweeteners. A tangy, satisfying choice.
Sparkling Water Raspberry Lime 12 fl oz
Raspberry and lime sparkling water made with real fruit juice. Zero calories, no artificial sweeteners, just natural berry-citrus refreshment.
Sparkling Water Lemon 12 oz pack of 8
Real lemon juice sparkling water with 0 calories and no artificial sweeteners. Bright, crisp citrus flavor perfect for any occasion.
Sparkling Water Orange Mango 12 fl oz
Tropical orange mango sparkling water with real fruit juice. Zero calories and refreshing flavor that transports you to the islands with every sip.
Company Timeline
2010 — Company Founded
Bill Creelman founded Spindrift in Boston, Massachusetts, with a vision to create sparkling water made with real fruit juice and no artificial ingredients.
2014 — First Retail Distribution
Spindrift expanded beyond direct-to-consumer into retail stores, marking its transition to a national beverage brand.
2018 — Major Retail Expansion
Spindrift secured distribution in major grocery chains including Whole Foods, Target, and Walmart, significantly growing its market presence.
2020 — National Brand Recognition
Spindrift became the best-selling sparkling water brand in the United States, surpassing LaCroix in sales.
