SprinkleBites
Functional snack brand creating protein-packed, sugar-free sprinkles for kids and families. SprinkleBites makes clean-label, nutrient-dense sprinkles that turn ordinary foods into fun, healthy treats without artificial ingredients.
The Story
SprinkleBites is a functional snack brand co-founded by Rachel Kane and Nicole Baros in March 2024, creating the world's first protein-packed, sugar-free sprinkles for kids. Inspired by the Dutch tradition of Hagelslag—adding sprinkles to breakfast—the founders reimagined this beloved ritual with high-protein, superfood-infused, clean ingredients that turn picky eaters into happy eaters.
The brand's products combine plant-based protein, natural colors, and essential nutrients in a sprinkle format that makes mealtime fun and nutritious. SprinkleBites officially launched on Thrive Market in December 2025, bringing their functional sprinkles to a wider audience of health-conscious families seeking better-for-you alternatives to traditional sugary toppings.
Rachel and Nicole bring over 35 combined years of experience across management consulting, tech, and business development. Rachel previously served as VP of Customer Experience at Lithero, where she secured $750,000 in pressed funding and helped take the company from pre-revenue to over $1 million in annual recurring revenue. Nicole's background complements this with expertise in brand building and product development.
SprinkleBites has been featured in local press and founder communities, and is actively disrupting retail shelves by creating an entirely new category in the grocery aisle. The company's mission is to make meals easier, happier, and a little more magical—one sprinkle at a time.
Key Facts & Metrics
Products
Chocolate Protein SprinkleBites (1 lb)
One-pound bag of chocolate protein sprinkles delivering high protein with a rich chocolate flavor and no artificial additives.
Starter Pack (4 Cocoa + 4 Berry Protein Sprinkles)
Convenient 10-pack of single-serving chocolate sprinkles with protein and clean-label ingredients.
Berry Protein SprinkleBites (1 lb)
One-pound bag of berry-flavored protein sprinkles made with clean ingredients for a guilt-free treat.
Variety Cocoa + Berry Protein Sprinkles
Convenient 10-pack of single-serving berry sprinkles for on-the-go snacks and portion-controlled treats.
Company Timeline
2024 — SprinkleBites founded
Rachel Kane and Nicole Baros launched SprinkleBites to create protein-rich, clean-label sprinkles for health-conscious families.
2024 — Initial product launch
Introduced Berry and Chocolate Protein SprinkleBites in 1 lb bags via direct-to-consumer channel.
2025 — Retail expansion
Expanded into 10-pack formats and began online retail partnerships with health food stores.
