Rachel Kane

Rachel Kane is the co-founder and CEO of SprinkleBites, a company that makes protein-packed, sugar-free sprinkles for kids. She brings over 18 years of corporate experience to her role as a food entrepreneur, having previously led customer experience and business development at fast-growing startups.

Before launching SprinkleBites, Rachel served as VP of Customer Experience at Lithero, a tech startup where she secured $750,000 in pressed funding, brought the product to market, and helped take the company from pre-revenue to over $1 million in annual recurring revenue. Her track record in scaling businesses and building customer-centric organizations made her a natural fit for entrepreneurship.

In March 2024, Rachel co-founded SprinkleBites with Nicole Baros, combining their 35+ years of combined experience across management consulting, tech, and business development. The company was born from a brainstorming session where Nicole pulled out Hagelslag, the Dutch tradition of adding sprinkles to breakfast. They reimagined this concept with protein, superfoods, and natural colors, creating a better-for-you sprinkle that turns picky eaters into happy eaters.

SprinkleBites officially launched on Thrive Market in December 2025, bringing their functional sprinkles to a wider audience of health-conscious families. Rachel's leadership focuses on disrupting retail shelves by creating an entirely new category: protein sprinkles for kids that are as nutritious as they are fun.