Sun Bum
Sun Bum is a consumer goods company that makes sunscreen, hair care, lip care, and after-sun products. Founded in 2010 and acquired by SC Johnson in 2019, the brand is known for its beach lifestyle positioning and vitamin-infused formulations.
The Story
Sun Bum started in 2010 when a group of beach-loving friends in Cocoa Beach, Florida, decided the sunscreen aisle needed a brand that matched their lifestyle.
What began as a simple mission to protect friends and family from the sun quickly turned into a cultural phenomenon, thanks to a distinctive gorilla logo, wood-grain packaging, and formulas packed with vitamin E.
The brand grew from a local startup into a national presence, moving its headquarters to Encinitas, California, and expanding into hair care, lip care, and after-sun products.
In 2019, SC Johnson acquired Sun Bum for $400 million, validating the power of a brand built on beach culture and clean ingredients. Today, Sun Bum remains committed to its original ethos: trust the bum, and keep the good times rolling.
Key Facts & Metrics
Products
Cool Down Aloe Vera Gel
Vegan after-sun aloe vera gel designed to soothe and hydrate sun-exposed skin. Hypoallergenic formula helps relieve drying effects of the sun, wind, and sea. 8 oz.
Revitalizing Shampoo
Hydrating and restoring shampoo with UV protection. Vegan, cruelty-free, and paraben-free formula gently cleanses and restores hair while protecting from sun damage. 10 oz.
SPF 30 Moisturizing Lip Balm
Broad spectrum SPF 30 lip balm with zinc oxide mineral formula. Moisturizes and protects lips from sun, wind, and sea. Hypoallergenic, paraben-free, and gluten-free. 0.5 oz.
Original SPF 30 Sunscreen Spray
Broad spectrum SPF 30 sunscreen body spray with vitamin E. Easy-to-apply spray format, water-resistant, Hawaii 104 Act compliant, and hypoallergenic. 6 oz.
Original SPF 50 Sunscreen Lotion
Broad spectrum SPF 50 sunscreen body lotion with vitamin E. This hypoallergenic, water-resistant formula is Hawaii 104 Act compliant and provides UVA/UVB protection. 8 oz.
Company Timeline
2010 — Founded Sun Bum in Cocoa Beach, Florida
Started making sunscreen products for friends and family, creating the iconic gorilla logo and wood-grain packaging.
2014 — Expanded into hair care and lip care
Moved headquarters to Encinitas, California, and introduced hair care and lip care products beyond sun protection.
2019 — Acquired by SC Johnson for $400 million
SC Johnson acquired Sun Bum, bringing the beach lifestyle brand into its portfolio of trusted consumer goods.
