Sun Bum
Sun Bum is a consumer goods company that makes sunscreen, hair care, lip care, and after-sun products. Founded in 2010 and acquired by SC Johnson in 2019, the brand is known for its beach lifestyle positioning and vitamin-infused formulations.
The Story
Sun Bum started in 2010 when a group of beach-loving friends in Cocoa Beach, Florida, decided the sunscreen aisle needed a brand that matched their lifestyle.
What began as a simple mission to protect friends and family from the sun quickly turned into a cultural phenomenon, thanks to a distinctive gorilla logo, wood-grain packaging, and formulas packed with vitamin E.
The brand grew from a local startup into a national presence, moving its headquarters to Encinitas, California, and expanding into hair care, lip care, and after-sun products.
In 2019, SC Johnson acquired Sun Bum for $400 million, validating the power of a brand built on beach culture and clean ingredients. Today, Sun Bum remains committed to its original ethos: trust the bum, and keep the good times rolling.
Key Facts & Metrics
Company Timeline
2010 — Founded Sun Bum in Cocoa Beach, Florida
Started making sunscreen products for friends and family, creating the iconic gorilla logo and wood-grain packaging.
2014 — Expanded into hair care and lip care
Moved headquarters to Encinitas, California, and introduced hair care and lip care products beyond sun protection.
2019 — Acquired by SC Johnson for $400 million
SC Johnson acquired Sun Bum, bringing the beach lifestyle brand into its portfolio of trusted consumer goods.
