Tecovas
Tecovas is a leading American retailer of cowboy boots and Western-style apparel. Founded in 2015, the Austin-based brand began as a direct-to-consumer digital-first boot maker and has grown to over 42 stores with more than 00 million in annual sales.
The Story
Tecovas is an American retailer of cowboy boots and Western-style apparel headquartered in Austin, Texas. Founded by Paul Hedrick in 2015, the company started as a direct-to-consumer online boot maker with a mission to make high-quality western footwear more accessible.
Tecovas designs, manufactures, and sells handcrafted boots, apparel, and accessories through its e-commerce platform and retail stores. The brand has expanded significantly since its founding, operating more than 42 retail locations and generating over $200 million in annual sales.
Tecovas is known for combining traditional western craftsmanship with modern technology and customer service, offering products for men, women, and kids.
Key Facts & Metrics
Products
Performance Western Short Sleeve Shirt
Light sand performance western shirt with pearl snap buttons, perfect for everyday western style.
The Ranger Boot
Classic western boot built for durability and everyday wear with premium leather construction.
The Charlie Cowgirl Boot
Handcrafted western boot made from camel cowhide leather with classic styling and modern comfort.
Company Timeline
2015 — Founded Tecovas
Paul Hedrick founded Tecovas in Austin, Texas, as a direct-to-consumer western boot maker.
2019 — Opened First Retail Store
Tecovas expanded from online-only to brick-and-mortar with its first retail location in Austin.
2024 — Reached $200M+ in Sales
Forbes reported Tecovas as the first digitally-native boot maker with over 42 stores and more than $200 million in sales.
