Paul Hedrick
Paul Hedrick is an Austin-based entrepreneur who founded Tecovas in 2015, where he now serves as Chairman. A native Texan and Harvard graduate, he built the western footwear brand from the ground up.
Paul Hedrick's Bio
Paul Hedrick is the founder and Chairman of Tecovas, a leading western footwear, apparel, and accessories brand based in Austin, Texas. Born and raised in Dallas, Hedrick left Texas to attend Harvard University before embarking on careers in Chicago and New York City.
In 2015, he returned to his home state to launch Tecovas with a vision of making high-quality western boots more accessible. The company quickly grew from a direct-to-consumer online startup into a nationally recognized brand, eventually opening its first retail store in Austin.
Hedrick's leadership has been featured in outlets like Texas Monthly, Forbes, and Field & Stream, and he has been a guest on podcasts including How I Built This. He remains passionate about creating products and experiences that honor western heritage while embracing modern technology and customer service.
Career Timeline
2003 — Graduated Harvard University
Hedrick left Texas to attend Harvard University, graduating before beginning his career in finance and consulting in major US cities.
2003 — Early career in Chicago and New York City
After Harvard, Hedrick worked in finance and consulting in Chicago and New York City, gaining experience before returning to Texas.
2015 — Founded Tecovas
Returned to Texas and launched Tecovas, a direct-to-consumer western footwear, apparel, and accessories brand based in Austin.
2019 — Opened first Tecovas retail store in Austin
Tecovas expanded from online-only to brick-and-mortar with its first retail location in Austin, Texas.
2020 — Transitioned to Chairman of Tecovas
Hedrick moved into the Chairman role at Tecovas while the brand continued its national growth.
