Title Nine
Title Nine is the largest independently-owned women's fitness clothing retailer, known for sports bras and fitting services. Founded in 1989 by Missy Park, it remains 100% women-owned and led.
The Story
Title Nine is a Northern California-based athletic apparel company founded in 1989 by Lillian "Missy" Park. A former Yale basketball player and early beneficiary of Title IX, Park launched the brand from a Berkeley garage with a mission to create high-performance workout gear designed specifically for women. The company is the largest independently-owned women's fitness clothing retailer, with stores primarily on the West Coast and Midwest.
Title Nine is known for its sports bras, fitting services, and commitment to supporting women in sports and business. The brand has been profitable since 1993 and remains 100% women-owned and led by Park. It also supports female business owners through an annual pitch competition and sponsors local activity groups and running races.
In July 2021, Park announced that the company would donate $1 million to support the players of the U.S. Women's National Soccer Team in their equal pay dispute with US Soccer, underscoring the brand's long-standing commitment to gender equity in sports.
Key Facts & Metrics
Products
Swoop Wireless Everyday Bra
A comfortable wireless everyday bra with a supportive scoop neckline, perfect for all-day wear and light activities.
High-Impact Sports Bra D/E Cup Luxxefit
A high-impact sports bra designed for D/E cup sizes with Luxxefit support technology for maximum comfort and performance during intense workouts.
Bivo Trio Insulated Water Bottle
A triple-insulated water bottle designed for outdoor activities, keeping beverages cold or hot for extended periods.
Company Timeline
1989 — Founded Title Nine
Lillian "Missy" Park launched Title Nine from a Berkeley garage, creating women's performance athletic gear.
1993 — First Profitable Year
Title Nine became profitable for the first time.
1995 — Launched First Website
Title Nine launched its first e-commerce website.
2021 — Donated $1M to US Women's National Soccer Team
Park announced a $1 million donation to support the USWNT equal pay dispute.
