Ultimate Ninjas

David Neeleman, the aviation entrepreneur behind JetBlue, Azul, and Breeze, shares hard-won lessons on scaling airlines without losing soul. He argues that true leadership means hiring people who care more than you do, and that cutting costs at the expense of culture is the fastest way to destroy a brand. From choosing the right airplanes to building teams that treat customers like family, Neeleman's advice cuts through the noise of typical business platitudes.