Vital Farms
Vital Farms is a leading pasture-raised egg and butter brand founded by Matt O'Hayer in 2007. Headquartered in Austin, Texas, the company partners with over 425 family-owned farms across the United States, selling in more than 23,500 stores.
The Story
Vital Farms was founded by Matt O'Hayer in 2007 on a modest 27-acre plot in Austin, Texas, armed with nothing but 20 hens and a radical idea: eggs should come from hens that actually see the sun.
The early days were grueling. O'Hayer was in his 50s, living in an RV on the farm, trying to convince a skeptical market that pasture-raised eggs were worth the premium. Whole Foods Market eventually took a chance on the upstart brand, providing the critical break that turned a local experiment into a national movement.
Today, Vital Farms partners with more than 425 family-owned farms across the United States. The company sells in over 23,500 stores and holds the title of the leading pasture-raised egg brand in America. In 2020, it went public on NASDAQ under the ticker VITL, raising $125 million in its initial offering.
The future looks bright. Vital Farms continues to expand its product line beyond eggs into butter and ghee, while maintaining its commitment to animal welfare and regenerative farming. With revenue approaching $1 billion, the company is now eyeing $2 billion by 2030, all while staying true to the conscious capitalism principles that started it all.
Key Facts & Metrics
Products & Services
Pasture-Raised Hard-Boiled Eggs
Convenient, ready-to-eat pasture-raised hard-boiled eggs. Same high-welfare standards as Vital Farms shell eggs, peeled and ready for snacking.
Unsalted Butter
Pasture-raised butter made from the milk of cows raised on Vital Farms partner farms. Rich, creamy flavor from grass-fed dairy.
Pasture-Raised Eggs
Vital Farms signature pasture-raised eggs from family-owned farms. Hens are raised on open pastures with access to sunlight, fresh air, and a natural diet.
Company Timeline
2007 — Founded Vital Farms
Matt O'Hayer founded Vital Farms on a 27-acre farm in Austin, Texas, starting with just 20 hens and a vision for pasture-raised eggs.
2012 — Whole Foods Partnership
Vital Farms secured a critical partnership with Whole Foods Market, becoming a Local Producer and gaining national distribution.
2020 — NASDAQ IPO
Vital Farms went public on NASDAQ under ticker VITL, raising $125 million in its initial public offering.
2025 — Nearly $1 Billion Revenue
The company reached nearly $1 billion in annual revenue, partnering with over 425 family-owned farms across the United States.
