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Vital Farms

Vital Farms is a recipient of a Whole Foods Market Local Producer ... WEBSITE: http://bit.ly/18gKv7J Like Whole Foods on FACEBOOK: http

Official Website
Food & Beverage
1 Episode

The Story

Vital Farms specializes in providing ethically sourced eggs and butter by partnering directly with a network of family-owned farms. Official YouTube Channel of Vital Farms and our Girls on Grass!

vitalfarms.comand Pasture-raised Eggs and Butter. Shop in our free App today Open.

Raised Large, 18 Count. Follow to get deals, content, and email updates from this brand. Vital Farms is a recipient of a Whole Foods Market Local Producer ... WEBSITE: http://bit.ly/18gKv7J Like Whole Foods on FACEBOOK: http

Key Facts & Metrics

đź“… Founded 2007

Gift Ideas

Vital Farms - Product 2

Vital Farms - Product 2

Vital Farms offering.

Available for purchase

Vital Farms - Product 1

Vital Farms - Product 1

Vital Farms offering.

Available for purchase

Company Timeline

  • 2007 — Founded Vital Farms

    Vital Farms was founded as a food & beverage company.

  • 2012 — Vital Farms Expansion

    Vital Farms expanded its operations and market presence.

Episodes Featuring Vital Farms

EP 820

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Matt O’Hayer
Vital Farms

Matt O'Hayer turned 20 hens on a Texas scrub patch into Vital Farms, a nearly $1 billion pasture-raised egg empire. After a chance encounter with deeply orange yolks sparked his obsession, he built a business that treats farmers as partners and eggs as a story. The episode explores how he scaled conscious capitalism, pioneered radical transparency through traceability, and proved that even commodities can command premium when you educate the market first. His lesson: re-branding something as humble as an egg requires relentless education and unwavering standards.

Mar 23, 202668 min

Founders Featured

Matt O’Hayer

Matt O’Hayer

Matt O'Hayer founded VitalFarms in 2007 and serves as Executive Chairperson. Based in Austin, Texas, VitalFarms produces pasture-raised eggs and butter with a focus on animal welfare. The company has grown from a local farm to a national brand supplying major U.S. retailers.

1 episode