Vital Farms

Vital Farms is a Certified B Corporation that produces pasture-raised eggs and butter. Founded in 2007 in Austin, Texas, it partners with over 425 family farms to supply 23,500+ stores nationwide. The company accounts for about 3% of U.S. egg sales and is the leading pasture-raised egg brand by retail dollar sales.

Official Website

Food & Beverage

1 Episode

Episodes Featuring Vital Farms

EP 820

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Matt O’Hayer

Vital Farms

Matt O'Hayer turned 20 hens on a Texas scrub patch into Vital Farms, a nearly $1 billion pasture-raised egg empire. After a chance encounter with deeply orange yolks sparked his obsession, he built a business that treats farmers as partners and eggs as a story. The episode explores how he scaled conscious capitalism, pioneered radical transparency through traceability, and proved that even commodities can command premium when you educate the market first. His lesson: re-branding something as humble as an egg requires relentless education and unwavering standards.

Mar 23, 202668 min

Founders Featured

Matt O’Hayer

Matt O'Hayer founded VitalFarms in 2007 and serves as Executive Chairperson. Based in Austin, Texas, VitalFarms produces pasture-raised eggs and butter with a focus on animal welfare. The company has grown from a local farm to a national brand supplying major U.S. retailers.

1 episode