Wompy Bikes
The perfect bag to match your bike, and your style. Born in Colorado, Built in California. head on over to our website to start designing your perfect bag
The Story
Wompy Bikes is a San Francisco-based brand founded in 2013 by Jack Boland, specializing in custom-fit bike bags that are handmade to match each rider's frame and personal style.
Combining functional bikepacking gear with playful, customizable designs, Wompy bags are crafted from durable materials and tailored to individual bike geometries using a simple calibration postcard system. The brand gained recognition in the bikepacking community through features in adventure cycling events and early influencer partnerships.
Known for their playful aesthetics and precise fit, Wompy bags are popular among gravel and adventure cyclists who want both performance and personality on their rides. In 2025, Jack Boland appeared on How I Built This's Advice Line to discuss the challenges of scaling a custom bike bag business while maintaining handcrafted quality.
Key Facts & Metrics
Company Timeline
2013 — Founded Wompy Bikes in San Francisco
Jack Boland founded Wompy Bikes in San Francisco, starting with the mission to create custom-fit bike bags perfectly matched to each rider's frame and style.
2016 — First Major Bikepacking Event Feature
Wompy bags gained recognition in the bikepacking community through features in adventure cycling events and early influencer partnerships.
2025 — Featured on HIBT Advice Line
Jack Boland appeared on How I Built This's Advice Line, discussing challenges of running a custom bike bag business and vision for scaling while maintaining handcrafted quality.
Episodes Featuring Wompy Bikes
Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
In this Advice Line episode, serial entrepreneur Marcia Kilgore, founder of Beauty Pie, guides three early-stage founders through pressing business challenges. Victor Garcia of Sol Dias Ice Cream weighs expanding retail versus wholesale. Lydia Welsh of Clerstory struggles with fear of rejection in marketing her skincare line. Jack Boland of Wompy Bikes aims to optimize his custom bike bag sales funnel. Marcia offers a masterclass in practical founder coaching with advice on testing with ads, simplifying choices, and creating flagship experiences.
Advice Line with Marcia Kilgore of Beauty Pie
Marcia Kilgore joins the Advice Line to guide three early-stage founders through growth challenges. Victor in Fort Worth weighs brick-and-mortar expansion against retail distribution for his Mexican sweets brand. Lydia in Seattle seeks to scale her small-batch botanical skincare line while overcoming fear of failure. Jack in San Francisco wants to maintain customer excitement throughout his custom bike bag brand's purchasing process. Kilgore draws on her experience building Beauty Pie, Bliss, and Soap & Glory to offer candid advice on scaling, risk, and staying true to your brand.