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Woofsie

Woofsie's mission is to create products that enrich the lives of dogs and their owners. We are committed to enhancing the well-being of every dog by providing products for mental stimulation, physical health, and emotional joy.

Consumer Goods
1 Episode

The Story

Woofsie is a brand born from a simple observation: dogs need mental stimulation just as much as they need physical exercise. The company creates science-based enrichment products designed to challenge pups, reduce anxiety, and strengthen the bond between dogs and their owners.

The Mental Enrichment Dog Games Deck was the brand's breakthrough product. It turns training into play with 52 activities that target scent work, problem-solving, and impulse control. Woofsie also offers treat bundles that pair perfectly with the deck, making it easy for owners to build a complete enrichment routine.

Every product is developed with input from canine behaviorists and tested in real homes. The result is a line that feels less like pet supplies and more like a curriculum for a happier, calmer dog. Woofsie believes that when dogs win, everyone wins.

Key Facts & Metrics

đź“… Founded 2017
📍 Stoughton, WI

Company Timeline

  • 2021 — Founded Woofsie

    Woofsie was founded to create science-based dog enrichment products.

  • 2023 — Deck Launch

    Launched Mental Enrichment Dog Games Deck for pet owners.

  • 2024 — Product Expansion

    Expanded into treats and training accessories.

Episodes Featuring Woofsie

Founders Featured