Yearly Company
Nashville-based fine jewelry brand specializing in solid 14 karat gold bangles and everyday pieces. Founded in 2016 by Ann Williams, the company reached approximately $11 million in annual sales.
The Story
Yearly Company, known as Yearly Co., is a Nashville-based fine jewelry brand founded in 2016 by Ann Williams. The company specializes in solid 14 karat gold everyday pieces, with a focus on bangles designed to be worn daily and develop character over time. Williams started the brand as a stay-at-home mom with a vision for accessible luxury, building it into a multi-million dollar business through direct-to-consumer sales and social media.
Yearly Co. has become known for its signature knot bangles, flexible designs, and commitment to quality craftsmanship. Every piece is handmade in the Nashville studio, and the brand offers a lifetime repair policy that reflects its confidence in durability. Customers can choose from yellow gold, white gold, and rose gold options, with sizing kits shipped to ensure the perfect fit.
By 2024, Yearly Co. reached approximately $11 million in annual sales, driven by a loyal community of customers who value the emotional meaning behind each piece. The brand continues to expand its collection with earrings, bracelets, and necklaces while maintaining its intimate, customer-first approach to design and service.
Key Facts & Metrics
Products
The Original Knot Bangle
Handmade solid 14k gold bangle with a simple knot design. Develops bends with wear, adding character over time. Made in Nashville studio.
The Large Diamond Hoops
Statement hoop earrings set with natural diamonds in solid 14k gold.
The Heavy Weight Knot Bangle
A substantial solid 14k gold bangle with a knot design.
Company Timeline
2016 — Founded Yearly Company
Started making gold bangles in her garage after taking a metalsmithing class, launching with no prior industry experience.
2020 — Expanded product line
Grew beyond the original bangle to include earrings, bracelets, and necklaces in solid 14 karat gold and natural diamonds.
2024 — Reached $11 million in sales
Achieved approximately $11 million in annual sales while navigating rising gold prices and maintaining direct-to-consumer margins.
