Ann Williams

Ann Williams is the founder and CEO of Yearly Company, a Nashville-based fine jewelry brand that creates solid 14 karat gold bangles and everyday pieces. A former stay-at-home mom with no prior jewelry industry experience, Williams launched the company in 2016 after taking a metalsmithing class and making a gold bangle in her garage. The business is rooted in a family tradition started by her grandfather, who gave her grandmother a gold bangle every year of marriage. Yearly Company operates primarily as a direct-to-consumer brand, with about 80 percent of sales coming online and 20 percent through in-person retail shows and trunk shows. The company reached approximately $11 million in annual sales, with its custom-sized bangles serving as the cornerstone product. Williams has navigated significant challenges including rising gold prices, implementing strategic price increases while maintaining customer trust, and exploring product line expansions into silver and other materials to serve different price points.